[ Aster Award – I won a GOLD! ]

This year I decided to enter a series of images (Finish Cancer Campaign) I shot for Providence St. Mary’s in Walla Walla to the Aster Awards.

What are the Aster Awards?

The Aster Awards are one of the largest, most respected national competitions of its kind, is hosted by Marketing Healthcare Today Magazine and Creative Images, Inc. This elite program has recognized outstanding healthcare professionals for excellence in their advertising/marketing efforts for over 17 years.

The 2018 Aster Awards received thousands of entries from across the United States as well as several foreign countries. All entries are reviewed by a panel of industry experts and are scored on multiple criteria with a possibility of 100 percent. Participant’s entries compete against similar-sized organizations in their specific groups and categories.

Awards were issued for entries that received top marks from judges placing them in the top 16% of the nation for advertising excellence. Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.

“The quality and creativity of the entries submitted seems to increase each year. The 2018 Aster Awards program brought together some of the best and most creative advertising in the world,” said Melinda Lucas, Aster Awards Program Coordinator.

All winners are currently posted on the Aster Awards website (www.AsterAwards.com), as well as published in Marketing Healthcare Today, a national healthcare marketing magazine.

Best of Show – Only 1 issued in 2018

Judges Choice – Score of 100% (only 7 issued in 2018 – top 1%)

Gold Awards – Score of 95% to 99% (top 5% in the nation)

Silver Awards – Score of 90% to 94% (top 12% in the nation)

Bronze Awards – Score of 85% to 89% (top 16% in the nation)

What did I submit?

Last summer I had the opportunity to shoot a campaign for Providence in Walla Walla for #finishcancer. I was able to work closely with the marketing and creative team from Providence out of Portland. They provided art direction and a lot of help slugging my gear around. It was a treat for me to work with such a talented team.

The timing of this shoot was incredibly difficult for me. My husband’s mom had just passed away the week before this shoot from colon cancer. And my dad had been fighting for his own life, struggling with Lymphoma around this time. I had even spent time with him in the same cancer center and hospital we had been shooting in; so it was all coming back to me in a very real, very raw way.  (Thankfully he is much better, but it was a tough year). There were definitely moments during this shoot where I felt truly sad and couldn’t help but shed tears while hearing these moving stories.

I’m proud of how these images turned out. I was even more excited to see how they are being used.

Over the years I’ve won two Silver Asters and this will be my 4th Gold!

You can see the work I submitted on the #finishcancer website for Walla Walla, here. Click to find out more about the program.

I’ve also provided them below, along with a few behind-the-scenes images.

 

As Whitman College was my Alma Mater – I truly enjoyed shooting at “K-Dub” (KWCW) radio station…and standing on the counter to get the angle I wanted!

 

Working closely with the art director, Doug, to make sure we were getting the shots he wanted.

#kimfetrowphotography #healthcare #cancersucks #medicalmarketingphotography #commercial #wallawalla #providence @ Walla Walla, Washington
 

 

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