I love commercial work. I love the challenge. I love the variety of work. I love that you are usually under a time crunch and conditions are never perfect. You have to pivot. You have to think fast and be creative. You have to know what all those buttons on your camera do. You have to know how to use lighting and modify it quickly. It’s what separates the men from the boys.
I had the opportunity to shoot in Kadlec’s Cath Lab earlier this year. Watching surgery on TV always makes me queasy. But somehow, looking through my viewfinder makes it ok. I can handle it. In the OR it’s all about lighting and angles and depth of field…until they start cauterizing. THEN I get nauseous. The smell of burning flesh is just flat out disgusting. Hats off to docs and their staff.
Here are a few of my favorite marketing shots from this shoot.